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Abstract
A combination of public health campaigns and routine primary healthcare services are used in many countries to maximise the number of people reached with interventions to prevent, control, eliminate or eradicate diseases. Health campaigns have historically been organised within vertical (disease-specific) programmes, which are often funded, planned and implemented independently from one another and from routinely offered primary healthcare services. Global health agencies have voiced support for enhancing campaign effectiveness, including campaign efficiency and equity, through collaboration among vertical programmes. However, limited guidance is available to country-level campaign planners and implementers about how to effectively integrate campaigns. Planning is critical to the implementation of effective health campaigns, including those related to neglected tropical diseases, malaria, vitamin A supplementation and vaccine-preventable diseases, including polio, measles and meningitis. However, promising approaches to planning integrated health campaigns have not been sufficiently documented. This manuscript highlights promising practices for the collaborative planning of integrated health campaigns that emerged from the experiences of eight project teams working in three WHO regions. Adoption of the promising practices described in this paper could lead to enhanced collaboration among campaign stakeholders, increased agreement about the need for and anticipated benefits of campaign integration, and enhanced understanding of effective planning of integrated health campaigns.
- Child health
- Control strategies
- Health systems
- Immunisation
- Nutrition
Data availability statement
Data are available in a public, open access repository. The eight case studies are available at: https://campaigneffectiveness.org/case-studies-on-integrated-health-campaigns/
This is an open access article distributed in accordance with the Creative Commons Attribution 4.0 Unported (CC BY 4.0) license, which permits others to copy, redistribute, remix, transform and build upon this work for any purpose, provided the original work is properly cited, a link to the licence is given, and indication of whether changes were made. See: https://creativecommons.org/licenses/by/4.0/.
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Data availability statement
Data are available in a public, open access repository. The eight case studies are available at: https://campaigneffectiveness.org/case-studies-on-integrated-health-campaigns/
Supplementary materials
Supplementary Data
This web only file has been produced by the BMJ Publishing Group from an electronic file supplied by the author(s) and has not been edited for content.
Supplementary Data
This web only file has been produced by the BMJ Publishing Group from an electronic file supplied by the author(s) and has not been edited for content.
Footnotes
Handling editor Seye Abimbola
Contributors The authors express gratitude to the Bill & Melinda Gates Foundation for their support to the Health Campaign Effectiveness Program at the Task Force for Global Health. We thank the eight project teams that developed the case studies described in this manuscript including the government agencies whose collaborative efforts were documented. We also acknowledge Alan Hinman and Patrick O’Carroll who reviewed this manuscript.
Funding This work was funded by the Bill & Melinda Gates Foundation -- Grant Number INV-01076 to the Task Force for Global Health’s Health Campaign Effectiveness Coalition Program.
Disclaimer Under the foundation’s grant conditions, a Creative Commons Attribution 4.0 Generic License has already been assigned to the Author Accepted Manuscript version that might arise from this submission. The findings and conclusions contained within are those of the authors and do not necessarily reflect positions or policies of the Bill & Melinda Gates Foundation. The views expressed in their article represent those of the author and not necessarily those of their agencies.
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.
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