Applications of cluster analysis to marketing problems are reviewed. Alternative methods of
cluster analysis are presented and evaluated in terms of recent empirical work on their …

While cisplatin and carboplatin are active versus most common cancers, epithelial
malignancies are incurable when metastatic. Even if an initial response occurs, acquired …

Although interactive advertising is not new, its scale, scope and immediacy has increased
substantially with the diffusion of new technologies such as the Internet. The growth of …

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend
of focus group theory and practice in a single, easy-to-read source. It provides systematic …

Retailers recognize that greater understanding of customers can enhance customer
satisfaction and retail performance. This article seeks to enrich this understanding by …

PURPOSE: Topotecan and cyclophosphamide, doxorubicin, and vincristine (CAV) were
evaluated in a randomized, multicenter study of patients with small-cell lung cancer (SCLC) …

Meta‐analytic techniques were used to examine the effectiveness of Web‐based instruction
(WBI) relative to classroom instruction (CI) and to examine moderators of the comparative …

The use of factor analysis as a method for examining the dimensional structure of data is
contrasted with its frequent misapplication as a tool for identifying clusters and segments …

Popular in its first edition as a guide for readers to finding secondary sources, obtaining the
sources, and evaluating and integrating the information from various sources to answer …

Abstract The Biomarker-integrated Approaches of Targeted Therapy for Lung Cancer
Elimination (BATTLE) trial represents the first completed prospective, biopsy-mandated …