Abstract
In an article that forms part of the PLoS Medicine series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.
Publication types
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Research Support, Non-U.S. Gov't
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Review
MeSH terms
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Carbonated Beverages*
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Ethics, Business*
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Food Industry / economics
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Food Industry / ethics*
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Food Industry / legislation & jurisprudence
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Health Promotion / economics
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Health Promotion / ethics*
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Humans
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Social Responsibility*
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Tobacco Industry / economics
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Tobacco Industry / ethics*
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Tobacco Industry / legislation & jurisprudence