Background characteristics of study participants (N=441)
| Characteristics of participants | % (n) |
| Sex | |
| Male | 52.2 (230) |
| Female | 47.8 (211) |
| Age, mean (SD) | 48.1 (12.7) |
| <40 | 25.9 (114) |
| 40 to <50 | 23.1 (102) |
| 50 to <60 | 32.7 (144) |
| 60 and up | 18.4 (81) |
| Working experience in tobacco control: years, mean (SD) | 6.6 (6.1) |
| Employment | |
| Funded by Thai Health | 49.9 (220) |
| Provincial Public Health Official | 15.2 (67) |
| Provincial Tobacco Products Control Committee | 34.9 (154) |
| Smoking or vaping experience | |
| Ever smoking | 13.4 (59) |
| Family or friends smoke | 54.7 (241) |
| Family or friends use e-cigarettes | 23.4 (103) |
| Aware of tobacco industry tactics | |
| 0 tactics | 11.3 (50) |
| 1–3 tactics | 16.1 (71) |
| 4–7 tactics | 21.3 (94) |
| 8–11 tactics | 22.7 (100) |
| 12–14 tactics | 17.5 (77) |
| 15 tactics | 11.1 (49) |