Characteristics of mpox-related videos on TikTok categorised by source
Doctors and science communicators | General public users | Nurses and other healthcare workers | Institutional users | |
Author information (mean) | ||||
Likes | 4 067 193 | 6 324 754 | 1 550 255 | 631 329 |
Following | 1480 | 1283 | 629 | 149 |
Followers | 236 473 | 178 648 | 93 033 | 24 036 |
Videos | 781 | 595 | 814 | 159 |
Characteristics of videos (mean) | ||||
Likes | 13 045 | 13 987 | 2021 | 1682 |
Comments | 283 | 192 | 116 | 61 |
Forwards | 1022 | 604 | 137 | 207 |
Duration (s) | 86 | 77 | 75 | 43 |
Video production, N (%) | ||||
Presence of people | 37 (100.00) | 27 (90.00) | 11 (100.00) | 2 (28.57) |
Background music | 8 (21.62) | 7 (23.33) | 1 (9.09) | 5 (71.43) |
Emojis | 3 (8.11) | 5 (16.67) | 1 (9.09) | 0 (0.00) |
Animation/flash | 7 (18.92) | 15 (50.00) | 5 (45.45) | 6 (85.71) |
Subtitles | 1 (2.70) | 2 (6.67) | 0 (0.00) | 2 (28.57) |