Sociodemographic characteristics of parents with children under 2 years of age who responded to the online survey and capture-on-screen in Mexico
| Characteristics | A Online survey Percentage (%) (n=1074) | B Capture-on-screen Percentage (%) (n=95) |
| Age in years (mean±SD) | 28.2±0.2 | 30.0±0.4 |
| Sex (women) | 62.3 | 71.6 |
| Number of children (mean±SD) | 1.8±0.3 | 2.0±0.1 |
| Sex of the youngest child (girl) | 48.0 | 41.1 |
| Age in months of the youngest child (mean±SD) | 11±0.2 | 11±0.4 |
| Age distribution of the youngest child | ||
| 0–5 months | 24.6 | 27.4 |
| 6–11 months | 25.6 | 23.2 |
| 12–23 months | 49.8 | 49.5 |
| Occupation | ||
| Autonomous or independent | 12.7 | 6.3 |
| Unemployed or looking for work | 9.7 | 2.1 |
| Employed or salaried | 43.2 | 64.2 |
| Student | 4.7 | 1.0 |
| Retired | 0.3 | 1.0 |
| Housework (housewife) | 28.0 | 25.3 |
| Other | 1.4 | 0 |
| Civil status | ||
| Married | 45.2 | 62.1 |
| Divorced or separated | 2.7 | 2.1 |
| Single | 9.2 | 6.3 |
| Free union | 40.5 | 29.5 |
| Widower | 0.3 | 0 |
| No answer | 2.1 | 0 |
| Education | ||
| Primary | 1.7 | 0 |
| Secondary | 12 | 6.3 |
| High school | 38.9 | 25.3 |
| Bachelor’s degree | 44.4 | 61.1 |
| Postgraduate | 2.3 | 7.4 |
| Region | ||
| North | 18.1 | 22.1 |
| Centre | 38.4 | 38.9 |
| Mexico City | 17.4 | 22.1 |
| South | 26.1 | 16.8 |
| Socioeconomic level* | ||
| A/B (high) | 22.5 | 42.1 |
| C+ (average high) | 24.3 | 20.0 |
| C (average) | 24.3 | 22.2 |
| C− (average) | 16.6 | 10.5 |
| D+ (average low) | 4.8 | 5.3 |
| D (low high) | 7.1 | 0 |
| E (low low) | 0.4 | 0 |
*The socioeconomic level was estimated according to the Mexican Association of Market Intelligence and Public Opinion Agencies.35