Table 6

Target audience, core messages, implementation strategy and duration of activities to be undertaken in the ZANZI-ACE pilot programme

Target audienceCore messagesImplementation strategyDuration
Adults

  • Good eye health is important for children.

  • Seek eye treatment at the hospital.

  • Eat a balanced diet for good eye health.

  • Protect your eyes from disease and harm.

Broadcast via a popular local radio station. Once every hour at peak time and once every 2 hours during off-peak.3 months
ChildrenBroadcast at school once during morning assembly, once during recess and once before school on Monday and Friday.3 months

  • ZANZI-ACE, ZANZIbar Arts for Children’s Eyesight.