Details of major unhealthy food brand accounts included in analysis of owned media on TikTok (at 30 June 2021)
| Brand | Brand account | Followers, no.* | Videos posted, no. | Date first video posted | Cumulative likes of videos, no.* |
| Confectionery | |||||
| Kinder | – | – | – | – | – |
| M&M’s | @mmschocolate | 19.3K | 6 | 12 December 2020 | 699.2K |
| Lindt | – | – | – | – | – |
| Extra/Orbit | @extragum | 146.2K | 5 | 14 April 2020 | 507.6K |
| Reese’s | @reesesukofficial | 90.6K | 36 | 23 May 2020 | 744.1K |
| Snacks† | |||||
| Lay’s | @laysindiaofficial | 49.6K | 28 | 5 July 2019 | 374.9K |
| Doritos | @doritos | 52.8K | 11 | 16 March 2021 | 60.6K |
| Cheetos | @cheetos | 49.1K | 32 | 22 December 2020 | 223.8K |
| Carbonates | |||||
| Coca-Cola | @cocacola_us | 69.9K | 0 | – | 0 |
| Pepsi | @pepsiglobal | 385.9K | 63 | 11 September 2020 | 1.4M |
| Sprite | @sprite_us | 8466 | 0 | – | 0 |
| Fanta | @fanta_us | 725 | 0 | – | 0 |
| Diet Coke | @dietcokeus | 14 | 0 | – | 0 |
| Chained consumer foodservice | |||||
| McDonald’s | @mcdonalds | 1.2M | 35 | 6 October 2020 | 3.9M |
| Starbucks | @starbucks | 1.6M | 97 | 22 September 2020 | 7.9M |
| KFC | @kentuckyfriedchicken | 594.4K | 125 | 21 January 2021 | 2.6M |
| 7-Eleven | @7eleven | 11.2K | 10 | 8 August 2020 | 5520 |
| Burger King | @burgerking | 599.8K | 91 | 6 February 2021 | 2.9M |
*Numbers of followers and likes are rounded by TikTok.
†Kinder and M&M’s were among the top five brands in the snacks category by global brand share but were excluded from analysis in this category to avoid duplication (given their inclusion in the confectionery category).