Table 2

Sample population, compared with Kilkari evaluation population and overall rural Madhya Pradesh

CharacteristicQualitative sample (N=29)Kilkari mHealth evaluation sample (n=5095)34Rural madhya pradesh state
Household phone ownership100% (n=29)100%86%33
Pregnant/postpartum women with access to a phone100% (n=29)100%50%*
Literacy (could read a whole sentence)48% (n=14)56%51%33
Poorest two wealth quintiles (Q1 and Q2)52% (n=15)40%40%33
Highly marginalised caste (scheduled caste/schedule tribe)45% (n=13)17%37%33
  • *In 2014–2015, only 19% of all women in rural Madhya Pradesh had access to a phone,33 however, among reproductive age rural women, phone access was estimated to be 40% in 201843 and found to be 50% during the Kilkari household listing.42