Respondent profiles
| Respondent characteristic | N=29 | % |
| Kilkari listening | ||
| Very high listeners (picked up and played 75% or more of the calls for which the subscribed mobile number was eligible) | 9 | 31 |
| High listeners (picked up and played 50%–74% of the calls for which the subscribed mobile number was eligible) | 13 | 45 |
| Medium listeners (picked up and played 25%–49% of the calls for which the subscribed mobile number was eligible) | 7 | 24 |
| Low listeners (picked up and played 0%–24% of the calls for which the subscribed mobile number was eligible) | 0 | 0 |
| Call cutters | 4 | 14 |
| Kilkari woman’s phone ownership | ||
| Owns her own phone | 15 | 52 |
| Does not own her own phone (shares a phone) | 14 | 48 |
| Family structure | ||
| Lives in a nuclear family | 6 | 21 |
| Lives in an extended family | 23 | 79 |
| Caste | ||
| General | 6 | 21 |
| Other backwards caste | 10 | 34 |
| Scheduled tribe | 4 | 14 |
| Scheduled caste | 9 | 31 |
| Kilkari woman’s literacy | ||
| Cannot read a full sentence | 13 | 45 |
| Can read a full sentence | 16 | 55 |
| Household wealth | ||
| Poor (Q1 and Q2) | 15 | 52 |
| Middle (Q3) | 6 | 21 |
| Wealthier (Q4 and Q5) | 8 | 28 |