Table 4

Examples of Kilkari messages played during interviews

TopicContent
#26 Exclusive breastfeeding (no water or ghutti)Hello Bhaiyya–Bhabhi (brother–sister, referring to the woman and her husband)! How are you? I hope you are well! I am Dr Anita and I am calling from Government of India’s Kilkari Mobile Service.
Do you know why the children on television are so healthy and smart? Because they drink only breast milk for the first 6 months, nothing else, not even honey, sugar, ghutti or water. Mother’s milk is the complete diet for babies. Make sure you breastfeed your baby 8–10 times a day. And if the baby demands more, then feed more. This means breastfeed a 6-month-old baby as and when it wants. Always wash hands before putting your child to breast. Remember, breast milk helps build immunity in your child. An exclusively breastfed baby is healthier and its mind and body grow well, even after childhood.
#49 Thick foods (no dal ka paani)Hello Bhaiyya–Bhabhi! How are you? I hope you are well! I am Dr Anita and I am calling from Government of India’s Kilkari Mobile Service.
Your child is now older than 6 months and so must be eating food other than breast milk. Do not feed your child liquid food like daal ka paani. Make sure whatever you feed to your baby is thick in consistency so that it does not flow through your fingers. Your baby will be stronger and more energetic if you feed it thick food. If the food is too watery then your baby may not get adequate nutrition. Remember to wash hands while preparing the food and before feeding the baby. Remember to give more food to the baby during illness—this helps the baby to recover faster.
#34 IUCDHello Bhaiyya–Bhabhi! How are you? I hope you are well! I am Dr Anita and I am calling from Government of India’s Kilkari Mobile Service.
Are you worried about getting pregnant again or thinking about how to limit your family’s size? Are you wondering about which method will prevent pregnancy right now but will still allow you to have a child later? The IUCD is a simple and effective solution to your worries. There are two kinds of IUCDs—one that lasts for 5 years and one that lasts for 10 years. It can be inserted at a health facility by a trained doctor or a nurse 6 weeks post delivery. And remember you can have it removed whenever you want to have a baby. The IUCD is inserted for free. Talk to your ASHA/auxiliary nurse midwives about choosing an IUCD today.
(The following messages are in annexure 1: #54 limiting; #55 male sterilisation; #58 female sterilisation; #60 spacing; #65 OCP; #66 condoms; #68 ECP)
  • ASHA, accredited social health activist; ECP, emergency contraceptive pill; IUCD, intra-uterine contraceptive device; OCP, oral contraceptive pill.