Table 3

Interview strategy for IYCF and family planning topics

Interview stageIYCFFamily planning
Stage 1: initial discussionAll interviews and family group discussions:

  • Experience breastfeeding and whether anything other than breast milk was given to the baby in the first 6 months, such as ghutti and water;

  • Time of initiation of complementary feeding;

  • Dietary diversity and thickness of foods, including whether dal ka paani was given and for how long;

  • Frequency of feeding and portion size;

  • Discussions and decision-making on IYCF;

  • Recall of any Kilkari content on IYCF.

Interviews with women and husbands:

  • Use of family planning since the baby’s birth;

  • Desired number of children;

  • Desired spacing between children;

  • Discussions and decision-making related to family planning;

  • Recall of any Kilkari content on family planning.


Family group discussions:

  • General feelings about the ideal number of children, space between pregnancies and use of contraceptives.

Stage 2: Kilkari messages playedAll interviews and family group discussions:

  • #26 exclusive breastfeeding (no water or ghutti) and

  • #49 thick foods (no dal ka paani).

Interviews with women and husbands:

  • #60 on spacing pregnancies, OR

  • #54 on limiting family size, OR

  • One of the messages on modern methods: #34 IUCD, #55 male sterilisation, #65 OCP, #66 condoms, #68 ECP.


Family group discussions:

  • No message on family planning played due to sensitivity.

Stage 3: follow-up discussionAll interviews and family group discussions:

  • What was the message saying?

  • Do you agree?

  • Why did you practice X when Kilkari says to do Y?

  • How do you feel about being told not to give water / ghutti / dal ka paani?

  • What would others think if you stopped giving these items?

Interviews with women and husbands:

  • What was the message saying?

  • Do you agree?

  • How do you feel about being told to have fewer children / space pregnancies / to use this method of contraception?

  • What would others think if you attempted to follow this Kilkari advice?


Interviews and family group discussions:

  • Why do some people have more than two children / have only 1-year gap between children / not use modern contraception?

  • ECP, emergency contraceptive pill; IUCD, intra-uterine contraceptive device; IYCF, infant and young child feeding; IYCF, infant and young child feeding; OCP, oral contraceptive pill.