Table 4

Assessing the impact of the interpersonal communication tool on the knowledge and practice of targeted behaviours among maternal household respondents exposed to the corresponding health message as part of the Ananya programme in Bihar, India

Unexposed*Exposed*OR (95% CI)†
Knowledge of iron folic acid (IFA)‡32.947.61.9 (1.5 to 2.4)
Current use of IFA (currently pregnant women)41.461.92.3 (1.7 to 3.2)
Knowledge of diarrhoea management§ (2.3 to 4.1)
Use of oral rehydration solution or zinc if diarrhoea occurred67.475.01.7 (0.6 to 4.9)
Knowledge of birth spacing64.564.91.0 (0.8 to 1.3)
Plan to use contraception37.146.31.4 (1.1 to 1.8)
Current use of contraception10.217.51.8 (1.2 to 2.8)
  • *N for each indicator described in online supplemental table 3.

  • †All models adjusted for age, caste, religion and birth order.

  • ‡Knowledge of IFA is defined as a positive attestation to >2 of the following benefits of usage: (a) supplementation of blood production in the body, (b) improved growth and development of the unborn child, (c) birth of a healthy child, (d) reduction in the chances of complications during pregnancy and childbirth.

  • §Knowledge of diarrhoea management is defined the understanding that a child should be given zinc and oral rehydration solution in the case of symptomatic presentation.