Variable | Mothers | Fathers |
Sample subscribed to Kilkari | ||
Randomised to receive Kilkari calls (sample size) | 2348 | 1998 |
Exposure to Kilkari (% of Kilkari subscribers listened to ≥50% of cumulative total of Kilkari immunisation calls) | 20.1 | 19.3 |
Full sample | ||
Sample size | 4423 | 3781 |
Caste | ||
Others | 22.4 | 22.6 |
Other backward class | 47.1 | 48.6 |
Scheduled caste/scheduled tribe | 30.5 | 28.8 |
Wealth quintiles | ||
Poorest | 19.1 | 16.3 |
Poor | 19.6 | 18.7 |
Middle | 20.0 | 20.4 |
Rich | 20.6 | 21.6 |
Richest | 20.7 | 23.0 |
Completed years of formal education (Mean)* | 7.7 (4.0) | 8.8 (3.9) |
Employed | 36.3 | 99.3 |
Role in decision making | ||
In daily purchase | 21.3 | 49.1 |
In pregnancy | 20.4 | |
Number of children (Mean)* | 1.0 (1.1) | 1.0 (1.1) |
Mobile phone ownership and access | ||
Owns personal mobile | 63.8 | 94.8 |
Has access to mobile for >12 hours a day | 79.4 | 89.5 |
Phone often with no balance | 9.5 | 67.1 |
Other sources of immunisation information | ||
Asked health worker | 33.2 | – |
Received information from health worker | 88.7 | – |
Television | 31.9 | – |
Newspaper/poster/handouts | 24.3 | – |
District | ||
Mandsaur | 16.7 | 19.3 |
Hoshangabad | 8.3 | 9.6 |
Rewa | 56.1 | 48.5 |
Rajgarh | 18.9 | 22.8 |
*SD in parentheses.