Assessing the impact of GupShup Potli interventions on the knowledge and practice of targeted behaviours among maternal household respondents exposed to corresponding health messages as part of the Ananya programme in Bihar, India
| Unexposed* | Exposed* | OR (95% CI)† | |
| % | % | ||
| Consumption of iron folic acid (IFA) | 35.2 | 45.9 | 1.5 (1.1 to 2.2) |
| Knowledge of growth monitoring | 55.5 | 68.7 | 1.8 (1.1 to 2.8) |
| Knowledge of birth preparedness‡ | 53.2 | 59.1 | 1.3 (1.0 to 1.7) |
| Practice of birth preparedness activities (currently pregnant women)§ | 82.8 | 88 | 1.6 (0.9 to 2.5) |
| Knowledge of complementary feeding¶ | 74.8 | 83.3 | 1.6 (1.2 to 2.2) |
| Initiation of complementary feeding at 6 months (mothers of children <12 months) | 56.7 | 62.3 | 1.3 (0.9 to 1.8) |
| Knowledge of pneumonia care** | 91 | 98 | 4.9 (1.8 to 13.1) |
| Knowledge of tetanus toxoid (TT) vaccine¶ | 76 | 82.8 | 1.5 (1.0 to 2.1) |
| Practice of TT vaccine (currently pregnant women) | 91.6 | 92.4 | 1.4 (0.7 to 2.9) |
| Practice of immunisations (mothers with at least one child) | 82.4 | 73.6 | 0.6 (0.4 to 0.9) |
| Plans to use contraception | 39.6 | 41.5 | 1.0 (0.7 to 1.4) |
| Current use of contraception (non-pregnant women) | 12.2 | 22.7 | 2.0 (1.2 to 3.2) |
*N for each indicator described in online supplemental table 2.
†All models adjusted for age, caste, religion and birth order.
‡Birth preparedness knowledge is defined as positive response on the importance of >2 of the following: registration of pregnancy, identification of an institution for delivery, saving money for delivery, saving numbers for FLW, saving numbers for ambulance, or arranging transport for delivery. The lower bound of the CI was rounded down from 1.02 to 1.0 for consistency, p=0.03.
§Positive practice of birth preparedness is defined as a woman completing >2 of the above.
¶Knowledge of complementary feeding is defined as the response that complementary feeding should be started at 6 months of age.
**Knowledge of TT vaccine is defined as understanding that a woman should receive 2 TT vaccines.
FLW, front-line worker.