Attributes included in DCE for assessing willingness to participate in conditional cash transfer programme
| Attribute | Level | Description |
| 1. Antenatal care visits during pregnancy | 4 (reference) 8 12 | Number of antenatal care visits mother would need to make to a health centre during her pregnancy; WHO and Government of India norm is eight visits |
| 2. Growth-monitoring and immunisation visits per year for children 0–3 years | 4 (reference) 8 12 | Number of visits per year to the village nutrition centre for growth monitoring and immunisations |
| 3. Time spent on each visit (hours) | 1 (reference) 4 8 | Total duration of visit for antenatal care or growth monitoring; it includes travel time, waiting and consultation |
| 4. Health benefit for mother and child | Poor (reference) Fair Good | Perceived health benefit to mother or child from antenatal or growth-monitoring/immunisation services |
| 5. Cash transfer amount (INR) | 50 (reference) 3000 6000 | Cash amount given to mother for fulfilling CCT programme conditionalities |
CCT, conditional cash transfer; DCE, discrete choice experiment; INR, Indian rupee.