Market size estimate for social marketed family planning commodity aimed at wealthier women of reproductive age (WRA) in 24 low-income countries
| Country | Estimate of market size for social marketing product for wealthier WRA | |||
| Absolute: WB middle-income poverty line (>US$5.50/day) | Relative: top quintile (richest) | Absolute—relative | ||
| Zimbabwe | 1 449 000 | 935 000 | 514 000 | Larger estimate using > US$5.50 |
| Nepal | 1 988 000 | 1 517 000 | 471 000 | |
| Haiti | 497 000 | 432 000 | 65 000 | |
| Gambia | 58 000 | 46 000 | 12 000 | |
| Comoros | 24 000 | 13 000 | 11 000 | |
| Chad | 230 000 | 250 000 | 20 000 | Larger estimate using top quintile |
| Liberia | 54 000 | 165 000 | 111 000 | |
| Togo | 136 000 | 261 000 | 125 000 | |
| Senegal | 409 000 | 548 000 | 139 000 | |
| Guinea | 128 000 | 289 000 | 161 000 | |
| Benin | 140 000 | 302 000 | 162 000 | |
| Sierra Leone | 84 000 | 282 000 | 198 000 | |
| Rwanda | 277 000 | 593 000 | 316 000 | |
| Burundi | 81 000 | 407 000 | 326 000 | |
| Niger | 230 000 | 568 000 | 338 000 | |
| Mali | 191 000 | 600 000 | 409 000 | |
| Burkina Faso | 404 000 | 847 000 | 443 000 | |
| Uganda | 1 238 000 | 1 805 000 | 567 000 | |
| Mozambique | 443 000 | 1 017 000 | 574 000 | |
| Malawi | 152 000 | 843 000 | 691 000 | |
| Madagascar | 170 000 | 1 121 000 | 951 000 | |
| Ethiopia | 3 822 000 | 4 936 000 | 1 114 000 | |
| Tanzania | 1 271 000 | 2 637 000 | 1 366 000 | |
| DR Congo | 689 000 | 3 437 000 | 2 748 000 | |
| Total | 14 165 000 | 23 851 000 | 9 686 000 | |
WB, World Bank.