Raise awareness about unnecessary CS.

Say ‘no’ to unnecessary CS.

Women who deliver vaginally are an endangered species.

Increase the public’s knowledge.

Promote cultural change to value normal birth.

Reduce rates of CS and unnecessary interventions during childbirth.

VD is an important and positive experience for women and children.

VD is good for the health of women and children.

Think critically about CS rates in Brazil.

Avoid unnecessary CS.

Promote respectful necessary CS.

Promote the use of Lamaze recommendations for a physiological birth.

In Chile, there is an excess of CS without any medical indication.

Birth is a physiological event that only rarely requires obstetric interventions like a CS.

Follow Lamaze recommendations for a physiological birth (eg, wait for spontaneous onset of labour, continuous support during labour and avoid lithotomy position for delivery).

Inform and raise awareness about the mind and body benefits of normal childbirth for families and its impact on society.

Strengthen and support couples’ rights to choice in childbirth.

Empower midwives and support their role in normal childbirth.

Improve national perinatal indicators.

Say ‘yes’ to VD.

VD is the best choice for women, babies and families.

VD empowers women and midwives.

VD leads to stronger families and stronger society and improves health outcomes for all citizens.

Persuade pregnant women to choose spontaneous VD instead of unnecessary CS.

Give birth naturally to guarantee your own health, that of the baby and of the next generation.

Raise awareness and foster action of authorities and women to reduce unnecessary CS in the country.

Inform women about the indications and risks of CS.

Disseminate and promote WHO's policies to achieve optimal CS rates.

A CS is a life-saving surgical procedure that should be used when complications occur.

For most women, giving birth should be a natural event.

Mode of birth is your choice and should be discussed with your healthcare provider.

Prevent and reduce unnecessary CS and other unnecessary interventions during labour, delivery and the postpartum period.

Empower Puerto Rican women to face the increasing rates of unnecessary CS as a public health issue.

Promote and foster humanised births as the safest and heathiest option for delivery.

You decide, be the protagonist and take charge (of your own birth).

CS is a major surgery with risks for mothers and babies.

Pregnancy, delivery and the postpartum period are natural events, not diseases that require medical interventions.

Humanised childbirth is beneficial for the health of mothers and babies.