Table 3

Cost-effectiveness results (economic costs, 2015 USD)

Variables	Units	Provider cost*	Societal cost†
Cost
Total cost of campaign		7 749 128	9 146 101
Outputs		Provider cost per unit	Societal cost per unit
Radio spots‡	74 480	40	n/a
Long format shows§	4610	1040	n/a
Beneficiaries		Provider cost per person	Societal cost per person
Population¶	2 378 990	3.3	3.8
Pregnant women and children under five14	621 254	12.5	14.7
Behaviour change outcomes		Provider cost per unit	Societal cost per unit
Additional number of facility visits (antenatal care, child births, under-five consultations)	423 787	18.3	21.6
Health outcomes		ICER—provider	ICER—societal
Lives saved in children under five (% mortality reduction)	2967 (–7.1%)	2612	3083
Life years gained	82 538	94	111
DALYs averted	82 538	94	111

*Radio campaign costs.
†Radio campaign costs+household costs.
‡1317 different modules each broadcasted once by seven radio stations.
§152 different spots each broadcasted 70 times each within a 1 week period by seven radio stations.
¶Annuaire Statistique 2011: Burkina Faso Ministere de la Sante, Secretariate General, Direction General de l’information et des Statistiques Sanitaires, 2012.