Total sample (n=1399/N=29 598) | |
Sex | |
Female | 52.2% |
Age | |
Mean (SD) | 14.0 (1.92) |
Channel-specific (TAPS) exposure | |
TV and movies | 88.1% |
Print media | 51.9% |
Billboards | 47.1% |
Sponsored events | 36.5% |
Indirect TAPS | 24.1% |
Cumulative TAPS exposure | |
No exposure | 4.9% |
One source | 24.7% |
Two sources | 21.4% |
Three sources | 23.1% |
Four sources | 20.3% |
Five sources | 5.6% |
Tobacco use | |
Ever cigarette users | 14.7% |
Current cigarette users | 4.2% |
Susceptible to cigarettes | 15.1% |
Past 30-day other tobacco users | 19.0% |
Social influence (yes) | 21.1% |
TAPS, tobacco advertising, promotion and sponsorship.