Exposure channel/analysis | Ever cigarette use total sample Adj OR* (95% CI) | Current cigarette use total sample Adj OR† (95% CI) | Susceptibility to use cigarettes (never users of cigarettes) Adj OR* (95% CI) |
Indirect TAPS | |||
Multiple imputation | 3.75 (2.65 to 5.30) | 5.85 (3.26 to 10.52) | 1.56 (0.88 to 2.76) |
Complete case | 3.88 (2.44 to 6.15) | 3.42 (0.98 to 11.95) | 1.77 (1.05 to 2.99) |
TV/movies | |||
Multiple imputation | 0.60 (0.34 to 1.06) | 1.65 (0.52 to 5.28) | 0.64 (0.42 to 1.00) |
Complete case | 0.49 (0.23 to 1.05) | 2.09 (0.47 to 9.36) | 0.80 (0.50 to 1.28) |
Print media | |||
Multiple imputation | 1.39 (0.89 to 2.17) | 1.57 (1.05 to 2.35) | 1.31 (0.83 to 2.07) |
Complete case | 1.60 (0.82 to 3.09) | 1.88 (0.77 to 4.57) | 1.52 (1.00 to 2.31) |
Billboards | |||
Multiple imputation | 1.33 (0.91 to 1.93) | 1.85 (1.00 to 3.41) | 1.26 (0.89 to 1.80) |
Complete case | 1.58 (0.94 to 2.64) | 2.26 (0.67 to 7.66) | 1.22 (0.77 to 1.94) |
Event sponsorship | |||
Multiple imputation | 1.34 (0.90 to 2.01) | 2.44 (1.24 to 4.81) | 1.61 (1.11 to 2.35) |
Complete case | 1.34 (0.81 to 2.22) | 3.25 (1.40 to 7.54) | 1.69 (1.11 to 2.57) |
*OR adjusted for sex, age, parental smoking and friend smoking.
†OR adjusted for sex, age, parental smoking, friend smoking and past 30-day use of any other tobacco.
TAPS, tobacco advertising, promotion and sponsorship.