RT Journal Article SR Electronic T1 Rethinking public health campaigns in the COVID-19 era: a call to improve effectiveness, equity and impact JF BMJ Global Health JO BMJ Global Health FD BMJ Publishing Group Ltd SP e006397 DO 10.1136/bmjgh-2021-006397 VO 6 IS 11 A1 Hamid Jafari A1 Kristin N Saarlas A1 W William Schluter A1 Marcos Espinal A1 Kashef Ijaz A1 Christopher Gregory A1 Scott Filler A1 Chris Wolff A1 L Kendall Krause A1 Katherine O'Brien A1 Luwei Pearson A1 Anuradha Gupta A1 Maria Rebollo Polo A1 Faisal Shuaib YR 2021 UL http://gh.bmj.com/content/6/11/e006397.abstract AB