Table 1

Characteristics of earned media (print news items) related to The Union-Bloomberg Initiative tobacco control project activities which appeared in newspapers across Himachal Pradesh, India, from Jul 2007 to Dec 2014

VariableNumberPercentage
Total6348100
Type of news item
 Press release381760
 Correspondence171627
 Feature article2394
 A column1032
 Editorial/op-ed*651
 Others4086
MPOWER focus area
 Monitor403364
 Protect286745
 Offer138622
 Warn356456
 Enforce342654
 Raise3966
Focus on institutional system for tobacco control
 Sensitisation/advocacy of politico-administrative leadership159925
 IEC/awareness generation216934
 Legislation mechanism and enforcement314450
 Stakeholders’ engagements254240
 Capacity building of stakeholders247539
Intent of the news item
 Antitobacco623298
 Protobacco1302
Type of tobacco
 Smoking406364
 Smoke less4798
 Both186228
Age/gender focus
 Children/youth352956
 Women164226
  • *Opposite editorial.

  • IEC, information education and communication; MPOWER, Monitoring Tobacco Use, Protecting People From Tobacco Smoke, Offering Help To Quit, Warning About Dangers Of Tobacco, Enforcing A Ban On Tobacco Advertising And Promotion, Raising Tax On Tobacco Products.